SEO is NOT All About PageRank and Backlinks

I have fallen victim to this, myself. The first image that would come to my head, when contemplating search/keyword rankings, was an angry mob of people pushing each other over just to grab the next backlink,… [read more]

SEO is NOT All About PageRank and Backlinks SEO is NOT All About PageRank and Backlinks

How to Successfully Get Backlinks Through an Email Request

So one question I always get asked about link development is this: "Why can't I seem to get any links via email request?" Let's face it. This classic link building method is not easy, and it's time consuming. Your… [read more]

How to Successfully Get Backlinks Through an Email Request How to Successfully Get Backlinks Through an Email Request

8 Tips for Identifying Flaws and Optimizing Your Landing Pages

The Perfect Landing Page Quite simply, it does not exist. What this does not mean is that you shouldn't strive for it. Will you ever get it? No. But, you always need to be improving your pages to increase… [read more]

8 Tips for Identifying Flaws and Optimizing Your Landing Pages 8 Tips for Identifying Flaws and Optimizing Your Landing Pages

How to Find a Quality In-House Link Builder

When you work in-house search marketing, you come across the need to find a link builder for your site(s).  Now, I see Craigslist, Careerbuilder, and meta jobs search engines, etc. littered with job ads… [read more]

How to Find a Quality In-House Link Builder How to Find a Quality In-House Link Builder

SEO for Conversions for Beginners Part 1: Where to begin?

Well you may be wondering where to start. Like every great story, documentary, work of art, or instruction booklet, the answer is always, "at the beginning". So, we start with the simplest of questions. What… [read more]

SEO for Conversions for Beginners Part 1: Where to begin? SEO for Conversions for Beginners Part 1: Where to begin?

SEO is NOT All About PageRank and Backlinks

Thumbnail image for SEO is NOT All About PageRank and Backlinks June 9, 2010

I have fallen victim to this, myself. The first image that would come to my head, when contemplating search/keyword rankings, was an angry mob of people pushing each other over just to grab the next backlink, in order to compete. Google has said, a number of times, that there are over 200 different factors in [...]

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How to Successfully Get Backlinks Through an Email Request

Thumbnail image for How to Successfully Get Backlinks Through an Email Request May 29, 2010

So one question I always get asked about link development is this: “Why can’t I seem to get any links via email request?” Let’s face it. This classic link building method is not easy, and it’s time consuming. Your typical request probably looks something like this: Hello there, [Our site] is a…. (short description here). [...]

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PAC-MAN is 30, Google Pays Tribute

Thumbnail image for PAC-MAN is 30, Google Pays Tribute May 21, 2010

Oh PAC-MAN, how you have kept me entertained over the years. For some quick-and-dirty fun and entertainment, check out the Google front page to play a game of PAC-MAN on the Google logo. For a two-player game, hit the “insert coin” button bellow the search bar. Player one controls PAC-MAN with the arrow keys while [...]

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8 Tips for Identifying Flaws and Optimizing Your Landing Pages

Thumbnail image for 8 Tips for Identifying Flaws and Optimizing Your Landing Pages May 20, 2010

The Perfect Landing Page Quite simply, it does not exist. What this does not mean is that you shouldn’t strive for it. Will you ever get it? No. But, you always need to be improving your pages to increase your conversions. This IS optimization. Always measuring. Always improving. Always converting. So, don’t get discouraged when [...]

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How to Find a Quality In-House Link Builder

Thumbnail image for How to Find a Quality In-House Link Builder May 12, 2010

When you work in-house search marketing, you come across the need to find a link builder for your site(s).  Now, I see Craigslist, Careerbuilder, and meta jobs search engines, etc. littered with job ads for link builders, but I noticed that I never see any consistency. It’s hard to come across a job ad, specifically [...]

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SEO for Conversions for Beginners Part 1: Where to begin?

Thumbnail image for SEO for Conversions for Beginners Part 1: Where to begin? May 11, 2010

Well you may be wondering where to start. Like every great story, documentary, work of art, or instruction booklet, the answer is always, “at the beginning”. So, we start with the simplest of questions. What is Search Engine Optimization? SEO is making your page work for your users. Wait what? What happened to the whole [...]

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Conversion Theory

Thumbnail image for Conversion Theory May 10, 2010

Welcome to my professional SEO blog. At conversion theory, I intend on taking focus away from the more traditional aspects of SEO/SEM, and, instead, redirecting that focus on one main goal: conversions. What is a conversion? It can be many things. It can be a sale, a goal in dollars, a click-through path by a [...]

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