Example of Dynamic Keyword Insertion Gone Wrong

Thumbnail image for Example of Dynamic Keyword Insertion Gone Wrong August 10, 2012

This is why you need to pay close attention to your campaign setup. It looks like they have since corrected this error, or I can’t get it to show up due to my location in California instead of Gainesville, FL. Via Reddit. See the whole search below:

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UPDATE: New Organic Sitelinks Officially Rolled Out To Modern Browsers

Thumbnail image for UPDATE: New Organic Sitelinks Officially Rolled Out To Modern Browsers August 17, 2011

I’ve been going a little sitelink crazy, recently, posting about both natural and paid-ad sitelinks. But it is an important area of search marketing that likes to change a lot. On the official Google blog, they posted about the evolution of Google sitelinks, stating that over the next few days, Google will roll out a [...]

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Optimization Tip: Improve Your Google Sitelinks

Thumbnail image for Optimization Tip: Improve Your Google Sitelinks August 16, 2011

Sitelinks. Often, this aspect of paid search is overlooked, and that is understandable. Google gives you the option to add extra links within your ad, take up more page real estate, and can, consequently, have a significant impact on your your click through rate. Once implemented, you may see your clickthrough rates on your top [...]

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Android Crazy: Google and Samsung Both Make Aquisitions

Thumbnail image for Android Crazy: Google and Samsung Both Make Aquisitions August 15, 2011

Today Google announced their planned aquisition of Motorola for a whopping $12.5B. While this may be a defensive acquisition to counter Microsoft’s and Apple’s patent frenzy, it also opens the door for more innovative, first-party, open-source Android devices. I may be a little late to the Google party, but they are not the only ones [...]

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Google Playing With Organic Sitelinks

Thumbnail image for Google Playing With Organic Sitelinks August 15, 2011

Looks like google may be changing the way organic sitelinks are displayed in the SERPS. It seems like a test or a feature that is in Beta, but if it does become permanent, it will definitely have an affect on the emphasis of owning a top-2 spots in the results page for any given keyword. [...]

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SEO is NOT All About PageRank and Backlinks

Thumbnail image for SEO is NOT All About PageRank and Backlinks June 9, 2010

I have fallen victim to this, myself. The first image that would come to my head, when contemplating search/keyword rankings, was an angry mob of people pushing each other over just to grab the next backlink, in order to compete. Google has said, a number of times, that there are over 200 different factors in [...]

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How to Successfully Get Backlinks Through an Email Request

Thumbnail image for How to Successfully Get Backlinks Through an Email Request May 29, 2010

So one question I always get asked about link development is this: “Why can’t I seem to get any links via email request?” Let’s face it. This classic link building method is not easy, and it’s time consuming. Your typical request probably looks something like this: Hello there, [Our site] is a…. (short description here). [...]

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PAC-MAN is 30, Google Pays Tribute

Thumbnail image for PAC-MAN is 30, Google Pays Tribute May 21, 2010

Oh PAC-MAN, how you have kept me entertained over the years. For some quick-and-dirty fun and entertainment, check out the Google front page to play a game of PAC-MAN on the Google logo. For a two-player game, hit the “insert coin” button bellow the search bar. Player one controls PAC-MAN with the arrow keys while [...]

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8 Tips for Identifying Flaws and Optimizing Your Landing Pages

Thumbnail image for 8 Tips for Identifying Flaws and Optimizing Your Landing Pages May 20, 2010

The Perfect Landing Page Quite simply, it does not exist. What this does not mean is that you shouldn’t strive for it. Will you ever get it? No. But, you always need to be improving your pages to increase your conversions. This IS optimization. Always measuring. Always improving. Always converting. So, don’t get discouraged when [...]

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