I’ve been going a little sitelink crazy, recently, posting about both natural and paid-ad sitelinks. But it is an important area of search marketing that likes to change a lot. On the official Google blog, they posted about the evolution of Google sitelinks, stating that over the next few days, Google will roll out a [...]
{ 0 comments }
Sitelinks. Often, this aspect of paid search is overlooked, and that is understandable. Google gives you the option to add extra links within your ad, take up more page real estate, and can, consequently, have a significant impact on your your click through rate. Once implemented, you may see your clickthrough rates on your top [...]
{ 1 comment }
Today Google announced their planned aquisition of Motorola for a whopping $12.5B. While this may be a defensive acquisition to counter Microsoft’s and Apple’s patent frenzy, it also opens the door for more innovative, first-party, open-source Android devices. I may be a little late to the Google party, but they are not the only ones [...]
{ 0 comments }
Looks like google may be changing the way organic sitelinks are displayed in the SERPS. It seems like a test or a feature that is in Beta, but if it does become permanent, it will definitely have an affect on the emphasis of owning a top-2 spots in the results page for any given keyword. [...]
{ 0 comments }
