At conversion theory, I intend on taking focus away from the more traditional aspects of online media, and, instead, redirecting that focus on one main goal: conversions. What is a conversion? It can be many things. It can be a sale, a goal in dollars, a click-through path by a user, a membership sign-up, a visit on a certain page, a click on a certain button, …you get the picture. Whatever your conversion definition is, I’m here to help you optimize for it.
This is personal, as well. For too long have I focused on traffic, unique visitors, pageviews, time-on-site, etc. No longer. I, like you should be, am only driving towards one goal. Turning that internet channel surfer into a goal conversion.