I’ve been going a little sitelink crazy, recently, posting about both natural and paid-ad sitelinks. But it is an important area of search marketing that likes to change a lot. On the official Google blog, they posted about the evolution of Google sitelinks, stating that over the next few days, Google will roll out a [...]
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Looks like google may be changing the way organic sitelinks are displayed in the SERPS. It seems like a test or a feature that is in Beta, but if it does become permanent, it will definitely have an affect on the emphasis of owning a top-2 spots in the results page for any given keyword. [...]
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I have fallen victim to this, myself. The first image that would come to my head, when contemplating search/keyword rankings, was an angry mob of people pushing each other over just to grab the next backlink, in order to compete. Google has said, a number of times, that there are over 200 different factors in [...]
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So one question I always get asked about link development is this: “Why can’t I seem to get any links via email request?” Let’s face it. This classic link building method is not easy, and it’s time consuming. Your typical request probably looks something like this: Hello there, [Our site] is a…. (short description here). [...]
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The Perfect Landing Page Quite simply, it does not exist. What this does not mean is that you shouldn’t strive for it. Will you ever get it? No. But, you always need to be improving your pages to increase your conversions. This IS optimization. Always measuring. Always improving. Always converting. So, don’t get discouraged when [...]
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Well you may be wondering where to start. Like every great story, documentary, work of art, or instruction booklet, the answer is always, “at the beginning”. So, we start with the simplest of questions. What is Search Engine Optimization? SEO is making your page work for your users. Wait what? What happened to the whole [...]
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