Looks like google may be changing the way organic sitelinks are displayed in the SERPS. It seems like a test or a feature that is in Beta, but if it does become permanent, it will definitely have an affect on the emphasis of owning a top-2 spots in the results page for any given keyword. [...]
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The Perfect Landing Page Quite simply, it does not exist. What this does not mean is that you shouldn’t strive for it. Will you ever get it? No. But, you always need to be improving your pages to increase your conversions. This IS optimization. Always measuring. Always improving. Always converting. So, don’t get discouraged when [...]
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Well you may be wondering where to start. Like every great story, documentary, work of art, or instruction booklet, the answer is always, “at the beginning”. So, we start with the simplest of questions. What is Search Engine Optimization? SEO is making your page work for your users. Wait what? What happened to the whole [...]
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