Macro-photography of colored pencils

Sitelinks. Often, this aspect of paid search is overlooked, and that is understandable. Google gives you the option to add extra links within your ad, take up more page real estate, and can, consequently, have a significant impact on your your click through rate. Once implemented, you may see your clickthrough rates on your top [...]

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New Organic Site Links Spotted August 2011

Looks like google may be changing the way organic sitelinks are displayed in the SERPS. It seems like a test or a feature that is in Beta, but if it does become permanent, it will definitely have an affect on the emphasis of owning a top-2 spots in the results page for any given keyword. [...]